Alexandre Mattiussi's journey began with a desire to design clothes that reflected his own lifestyle and values. A graduate of the prestigious Duperré School of Applied Arts, Mattiussi gained experience working with renowned fashion houses such as Dior, Givenchy, and Marc Jacobs. However, it was his vision of creating a brand that celebrated friendship, authenticity, and ease that led to the birth of AMI.

AMI's debut collection was an instant hit, resonating with fashion enthusiasts who appreciated its minimalist yet sophisticated designs. The brand's signature heart logo quickly became a symbol of understated luxury, appearing on everything from tailored coats to casual t-shirts.

AMI's Philosophy

At the core of AMI's philosophy is the belief that fashion should be accessible and inclusive. Mattiussi has often said that he designs clothes for real people, not just for the runway. This approach has made AMI a favorite among celebrities, influencers, and everyday individuals alike. The brand’s collections are characterized by their versatility, allowing pieces to seamlessly transition from day to night or from casual to formal settings.

Explore AMI's Products

For those interested in exploring AMI's wide range of products, a comprehensive list is available here. This electronic spreadsheet provides detailed information about AMI's latest collections, including pricing, materials, and availability. Whether you're looking for a classic coat or a trendy accessory, this resource is an invaluable tool for fashion enthusiasts.

Conclusion

AMI's success lies in its ability to balance tradition with innovation. By staying true to its founding principles while continuously evolving, the brand has established itself as a leader in the fashion industry. With its timeless designs and commitment to quality, AMI is more than just a brand—it's a lifestyle.